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Public Transport Authority WA: Mind The Gap, 3


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Sometimes less is more. These ads stand as a constant reminder that although a gap is small for adults, it’s a lot bigger for a small child and parents and carers need to be vigilant when boarding trains. The above was raised as a major concern among the PTA Executive team, and so Moonsail were briefed to find a compelling way to put safety front and centre in the minds of parent and carers.
Credits Other credits

Senior Account Manager: Renee Harris

Account Coordinator: Evelyn Dalton

Marketing officers: Beth Sawyer & Alex Sare

Marketing coordinator: Sian MacGregor

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