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Integrated
POGO Automatic: "Pickleball" (0:30)
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Intuity Medical, Inc., a medical technology company with the mission to simplify diabetes management, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have collaborated together to launch an all-new brand platform and national campaign.
The brand platform, “You’re Good to Pogo”, brings to life a better alternative for staying on top of your glucose levels, anywhere you choose. Many people can feel self-conscious about checking their blood sugar levels if there are others around, so they unnecessarily excuse themselves from the moment, just to test in the most uncomfortable places. Now, they can discreetly test on-the-go with the push of a button – thanks to Intuity Medical’s signature innovation, the POGO Automatic®. The campaign is driven by two spots, "Pickleball" and "Bathroom", as well as marks the first significant marketing push for the POGO Automatic. The work follows Intuity Medical appointing Cutwater the creative and media agency of record title. The business was won earlier this year after a comprehensive review. The media strategy boasts a robust buy across nationwide digital, social, display, and search platforms. Partners include leading names, such as YouTube, Hulu, Paramount+, ESPN, and Peacock. The content will be supported by an influencer program along with branded materials for healthcare providers and professionals. "Pickleball" (0:30): https://www.youtube.com/watch?v=3wNyqusP8b0 "Pickleball" (0:06): https://www.youtube.com/watch?v=sKO9KYos_YE "Bathroom" (0:30): https://www.youtube.com/watch?v=Q8Xwdj6WTT8 "Bathroom" (0:06): https://www.youtube.com/watch?v=QtI3BXWz4tA
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