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Intuity Medical, Inc., a medical technology company with the mission to simplify diabetes management, and creative and media agency of record, Cutwater, with offices in San Francisco … read moreand New York City, have collaborated together to launch an all-new brand platform and national campaign.
The brand platform, “You’re Good to Pogo”, brings to life a better alternative for staying on top of your glucose levels, anywhere you choose. Many people can feel self-conscious about checking their blood sugar levels if there are others around, so they unnecessarily excuse themselves from the moment, just to test in the most uncomfortable places. Now, they can discreetly test on-the-go with the push of a button – thanks to Intuity Medical’s signature innovation, the POGO Automatic®.
The campaign is driven by two spots, "Pickleball" and "Bathroom", as well as marks the first significant marketing push for the POGO Automatic.
The work follows Intuity Medical appointing Cutwater the creative and media agency of record title. The business was won earlier this year after a comprehensive review.
The media strategy boasts a robust buy across nationwide digital, social, display, and search platforms. Partners include leading names, such as YouTube, Hulu, Paramount+, ESPN, and Peacock. The content will be supported by an influencer program along with branded materials for healthcare providers and professionals.
"Pickleball" (0:30):
https://www.youtube.com/watch?v=3wNyqusP8b0
"Pickleball" (0:06):
https://www.youtube.com/watch?v=sKO9KYos_YE
"Bathroom" (0:30):
https://www.youtube.com/watch?v=Q8Xwdj6WTT8
"Bathroom" (0:06):
https://www.youtube.com/watch?v=QtI3BXWz4tA
read less...Credits:
Client: Intuity Medical
VP of Marketing: Dave Yamauchi
Marketing Consultant: Tamara Bayne
Senior Director IT: Praveen Chopra
Marketing Manager: Bridgett Marion
Director of Customer Experience: Kim Panos
Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes
Creative Director: Amy Su
Copywriter: Mike Ennen
Senior Art Director: Alexandra Ebright
Senior Designer: Patrick Nelson
Art Director: Emma Shepler
Executive Producer: Doug Stivers
Strategist: Uma Mantravadi
Director of Creative Strategy & Head of Social: Viktor Torbjörnsen
Director of Social: Justin Juul
Social Media Marketing Manager: Juliana Rios
Head of Media & Communication: Lizzy Ryan
Head of Paid Social: Joseph Gudino
Media Strategist: Gavin Faucette
Group Account Director: Matt Allen
Account Director: Grace Fiset
Account Executive: Justin Koerner
Project Manager: Ana Elejalde
Production: Hungry Man
Director: Hank Perlman
Executive Producer / Managing Partner: Caleb Dewart
Head of Production: Franchesca McDowell
Producer: Matt O’Shea
Director of Photography: Adam Beckman
Production Designer: Latisha Duarte
Editorial: Hungry Man
Editor: Mike Feldman
Post / VFX: Brickyard VFX
Lead VFX: Sean McLean
VFX: Brody McLean
Producer: Ellen Schmitt
Post / Color: Royal Muster
Executive Producer: Thatcher Peterson
Colorist: Gregory Reese
Post / Mix: Lime Studios
Mixer: Tom Paolantonio
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