Intenzo Coffee: Losing the exam, you pay more expensive.

The campaign has two objectives at the same time, the first one is to demonstrate the accessible price of a delicious and intense coffee in its flavor and as a secondary objective the effectiveness of the same since by its strong caffeine formula it manages to keep the consumer awake so that he/she does not miss anything. Following firm in the strategy of the brand Café Intenzo I managed to communicate through an ironic tone the high price that can be paid for not thinking about staying awake and also with a flavor as intense as delicious.