Atlassian: Impossible Alone

Strike Anywhere director Andrew Batista’s latest project is a moving short film for Atlassian, beautifully illustrating its brand platform 'Impossible Alone'. The film follows former Atlassian chief marketing officer Robert Chatwani’s personal experience with the American Heart Association (AHA) and how a centuries-old practice has saved countless lives around the world, now with the chance to scale powered by collaborative cloud software. After a near-death experience with his young daughter, Chatwani was motivated to teach CPR classes with the AHA. Strike Anywhere developed the emotionally nuanced film with Atlassian to examine the micro and macro impact of CPR training through a narrative lens. Throughout, Chatwani recounts this harrowing tale through a combination of interviews and voiceovers interwoven with naturalistic shots and archival footage of Chatwani's three-year-old daughter Diya, circa her near-drowning. Diya's accident is succeeded by a moment of reflection from her father. Then, Chatwani is seen teaching CPR classes from his home and helping his now eighteen-year-old daughter prepare for college. The butterfly effect-like influence Chatwani has had over the years becomes amplified when the film's hero leads the AHA Heart Walk in the Bay Area, where he currently lives. The powerful combination of Batista’s exceptional directing and the creative partnership between Atlassian and Strike Anywhere has led to a powerful film that expands beyond what a traditional commercial can communicate.