Fire and Emergency New Zealand: Three Minutes to Save a Life

A house fire takes just three minutes to become unsurvivable. That’s the same amount of time it takes to make an escape plan. It’s also the length of a traditional ad break in New Zealand. So in a partnership with Fire & Emergency NZ, we hijacked this prime real estate and replaced it with a live house burn, emphasising the importance of making a 3-Step-Escape Plan.

In a house fire, every second counts, so we gave this precious time back to our audience to ensure their plans are fireproof in the event of a disaster. The takeovers drove listeners and viewers directly to the Fire & Emergency website, where they could immediately make their escape plan in the time we gave back to them.

You have three minutes to save a life.