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Barilla: Bring People To The Same Table


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New Barilla campaign by creative agency LePub showcases the brand's recipe for togetherness in the face of daily distractions during mealtimes through its iconic Barilla Classic pasta. In a time where families around the world often live at fast-pace, surrounded by distractions which prevent them from experiencing joyous mealtimes together, Barilla’s new campaign showcases the perfect way to reconnect with loved ones. Distractions during lunch or dinner times prevent family members from reconnecting with each other: modern life disconnection is increasingly present in people's lives and ends up isolating us from the people we love.
Credits Other credits

Agency

Chief Executive Officer Bruno Bertelli

Head of Client Services Simona Coletta

Account Director Alberto Pinto

Account Director Emily Formentin

Account Manager Belinda Sciclone

Account Executive Giovanni Spadola

PR Isabella Cecconi

PR Carol Verde

PR Eleonora Botta

Strategy Director Ricardo Coen

Strategist Antonio Jorgaqi

Strategic Planner Elisa Fiorentini

Data Strategist Andrea Battista

Analyst Alberto Mura

Analyst Federica Parisi

Production

Photographer Chloe Hardwick

Chief Creative Officer Francesca Zazzera

Producer Margherita Fonseca

Art Buyer Rossana Coruzzi

Production Manager Daniela Inglieri

Production Manager Tina Paolella

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