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Web Film
Sabritas: The Perfect Duet
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“Sandwich with Sabritas potato chips, the perfect duet” is the message conveyed by Shakira, the Colombian global mega-celebrity, joined by Mr. Cheese, a singing sandwich, in the new clip for the Sabritas Food Pairing campaign, performing a cover version of the hit song 'Ven, devórame otra vez' by Lalo Rodríguez. Sabritas has shared, under the Food pairing platform, that there is no better complement for sandwiches other than Mexicans’ favourite potato chips; so in 2022 Sabritas, together with advertising agency Isla, developed a campaign as original as fun, portraying singing sandwiches who felt unhappy and lonely without the company of their potato chips. But this year, one of those singing sandwiches rose to fame as Mr. Cheese, performing an exceptional duet next to worldwide mega-star and new brand ambassador: Shakira. During the video, Shakira sings to the bright side of life inviting the viewers to enjoy life’s simple pleasures while Mr. Cheese, an amusing singing sandwich, joins the versatile artist in a duet, highlighting the importance of heightening flavours and life’s moments with Mexicans’ top choice in potato chips.
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