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Deep Eddy Vodka: V.O.D.K.A.
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Deep Eddy Vodka - one of the fastest growing premium spirits in the US - will host the first-ever V.O.D.K.A. Conference on August 25th. It’s a fake, online conference designed for workers who are craving time off for fun experiences. The V.O.D.K.A. Conference (an acronym for Virtually Optimised Developmental Knowledge Assembly) will block your calendar so you can go have fun with your friends instead. The calendar block appears to be a legitimate business conference, but it's really an excuse to play hooky - all under the guise of learning and growing your professional skills. Sign up here - vodkaconference.org - to get the calendar block. Tony Award-winning actor Ashley Park, star of the raunchy new comedy Joy Ride and Emily in Paris, has been tapped by Deep Eddy Vodka to help launch the pretend conference and encourage workers to get out and do something fun. The campaign, created in collaboration with independent agency McGarrah Jessee (McJ) and with post-production by Cut+Run, launches with a promo spot starring Ashley. Set in a drab corporate office, Ashley explains, with a wink, how this 'unquantifiably important conference' (not really) will equip you with the essential knowledge for job success with a full day of seminars where you’ll learn 'leadership, strategy, and optimisation.'
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