WellingtonNZ: Escape To Wellington

Ever dreamt of being able to hit the escape button and be transported to a new life? Well, WellingtonNZ is almost making this a reality with a campaign designed to entice Americans to consider a move to New Zealand.

The international campaign, ‘Escape To Wellington‘ has resulted in almost 1000 people submitting registrations of interest following the installation of a giant Escape computer key in the heart of New York City.

The custom-built ‘Esc’ key was placed in a central Manhattan plaza earlier this month, with curious passersby invited to press the huge button and be matched with personalised live job vacancies in Wellington on a huge billboard screen nearby. They were also shown compelling imagery of the diverse lifestyle benefits that working in the region offers. Every participant received a “ticket” inviting them to a better life-work balance in Wellington, which included a link to a website showcasing why Wellington deserves to claim this title and featuring stories of those who have already made the move.