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Audi Q8 e-tron: The Art Expression
The new Audi Q8 Sportback e-tron is an exquisite blend of technology, performance, and the expression of human imagination. come together to create an uncompromising Audi experience, that is truly progress you can feel. To promote the new full-electronic vehicle, Audi Canada has launched “Feel the Art of Audi,” a bold creative campaign from Bensimon Byrne which allows would-be drivers to both see and feel the future of premium mobility and illustrate how Audi goes beyond simply putting people in cars and prioritizes creating meaningful and fascinating experiences. Working with Canadian supermodel Coca Rocha, the agency partnered with 1stAveMachine for the campaign, using an array of biometric sensors to capture the lifelong Audi driver’s genuine responses to the new Q8’s design, performance, and refinements. It then fed her responses—which ranged from awe, to exhilaration, and serenity—into a custom-built AI art generator to transform them into dynamic digital art. With so much of the conversation around EVs focused on practical aspects such as range, price and availability, the campaign goal was to position the Q8 as the new standard of electric luxury thanks to its combination of understated and elegant design, attention to detail both inside and out, and zero compromise on performance. Audi prides itself on progress and embracing new technologies that improve the human experience, and the resulting art is the embodiment of progress that drivers can feel.
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