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The new Audi Q8 Sportback e-tron is an exquisite blend of technology, performance, and the expression of human imagination. come together to create an uncompromising Audi experience, … read morethat is truly progress you can feel. To promote the new full-electronic vehicle, Audi Canada has launched “Feel the Art of Audi,” a bold creative campaign from Bensimon Byrne which allows would-be drivers to both see and feel the future of premium mobility and illustrate how Audi goes beyond simply putting people in cars and prioritizes creating meaningful and fascinating experiences. Working with Canadian supermodel Coca Rocha, the agency partnered with 1stAveMachine for the campaign, using an array of biometric sensors to capture the lifelong Audi driver’s genuine responses to the new Q8’s design, performance, and refinements. It then fed her responses—which ranged from awe, to exhilaration, and serenity—into a custom-built AI art generator to transform them into dynamic digital art. With so much of the conversation around EVs focused on practical aspects such as range, price and availability, the campaign goal was to position the Q8 as the new standard of electric luxury thanks to its combination of understated and elegant design, attention to detail both inside and out, and zero compromise on performance. Audi prides itself on progress and embracing new technologies that improve the human experience, and the resulting art is the embodiment of progress that drivers can feel.
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Head of Marketing: Joseph Ottorino
Manager, Brand, Content & Media Marketing: Wesley Canaon
Manager, Experiential Marketing: Chris Leandre
Manager, Retail Marketing: Chloe Moussaed
Agency
Managing Director, EVP: Lisa Good
Business Lead: Hayley Kleynhans, Alex Choi
Project Manager: Olivia Lewis, Jenny Guth
Account Director: Daliah Marsons, Cole Douglas
Account Manager: Rachel Romu, Kayla Metcalfe, John Sequeira
Director of Production Services: Michelle Pilling
Director, Experiential: Melissa Da Costa
Event Producer: Lisa Riedel
Production
Head of Production/Producer: Dan Arki
Art & Technology: 1stAveMachine
Art Direction: Espadaysantacruz Studio
Technical Direction: Artist + Engineers UK
Executive Producer / Partner: Sam Penfield
Executive Producers: Andrew Geller, Nick Litwinko
Creative Consultant: Beau Burrows
3D Animation: Lanczos
Editorial: Button Factory
Editor: Tim Pienta
Producer: Caroline Clarke
Colour and Online: Alter Ego
Colourist: Andrew Ross
Online Artist: David Whiteson
Producer: Andrew Tavares
Executive Producer: Hilda Pereira
Audio/Music: TA2 Sound+Music
Audio Directors: Steve Gadsden, Oliver Wickham
Audio Engineer: Chris Masson
Executive Producer: Dana Gadsden
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