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talkSPORT / Amazon Alexa: Alexa, Play talkSPORT Everywhere
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talkSPORT has collaborated with Amazon Alexa to create a playful new ad campaign to celebrate the start of the new Premier League season. The ad shows how busy football fans can use talkSPORT and Alexa to stay connected to the game they love. Created by Pulse Creative, News UK's dedicated agency, the ad shows a dad listening to talkSPORT via Amazon's Echo smart speakers. When his team scores an important goal, he celebrates with a huge knee slide, undertaken with such enthusiasm that he ends up sliding through his whole house, much to the bemusement of his family. As he flies through his home, he uses Alexa's clever features to make sure he doesn't miss a moment of the wild celebrations in the stadium. The campaign, a collaboration between talkSPORT and Amazon Alexa, perfectly expresses how smart technology and world-class sports coverage can enhance the experience for fans everywhere.
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