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Creative studio The-Artery brought Mercedes-Benz a glistening nighttime coastline with masterful day-for-night technique in the cinematic spot “New Light,” out of agency Merkley + … read morePartners. The spot was produced by The-Artery, directed by CCO and Founder Vico Sharabani, and DP-ed by Oren Soffer, who co-DP’ed the upcoming sci-fi film The Creator, in theaters September 29, 2023 from 20th Century Studios. Continuing their longstanding partnership with Mercedes-Benz, The-Artery elevated the ad’s storytelling with live-action production, editorial, post, VFX, color grading and finishing, turning a product demo into a cinematic experience for the audiences. The team navigated the isolated location and tricky shoot times to film the spot during the middle of the afternoon off the California coast, then facilitated a combination of masterful color-grading and visual effects to transform the landscape into buzzing night scenes. The bespoke creative system signals a new cost-savings measure for spots uninhibited by trials on-location.
read less...Production Company: The-Artery
On Set Supervisor - Elad Offer
VFX Coordinator - Gerry Orz
AD - Todd Lent
Drone - Dronedudes.com
DP - Oren Soffer
Editorial/Post: The-Artery
EP: Nick Haynes
Post Producer - Michael McCarthy
Editor - Michael Elliot
Assistant Editor - Eren Gülfidan
Color Grading - Jared Rosenthal
VFX: The-Artery
Creative Director: Yuval Levi
Head of 2D: Elad Ofer
Lead Flame Artist - Steven Miller
CG Supervisor - Dave Stewart
CG Supervisor - Joe Grundfast
Flame Artist - Michael Gorenstein
Flame Artist - Avi Mussel
Flame Artist - Aarif Attarwala
Designer - Jim Lind
Flame Assist - Samantha Diaz
Nuke Artist - Abbey Kurtz
Nuke Intern - Leon Chang
Nuke Intern - Jackson Popiel
Architectural Artist - Meny Hilsenrad
Houdini Artist - Noemi Millan
Tracking - QLbeans
Roto and Cleanup - Rotomaker
Music: ‘Sunny’ by Cruel Youth
Sound Mix: Seth Phillips at Heard City
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