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Outdoor
Signet Packaging: Runway Digital (Animated) OOH 2
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Nobody cares about Secondary and Tertiary Packaging products.
Seemingly lots of people care about Paris Fashion Week - ridiculous as it is. So we felt it not at all weird to parade Signet's 2023 Packaging Collection around the cultural and artistic precincts of Melbourne, Sydney and Brisbane, as if it belonged there. Carefully selected arts event OOH formats and locations, combined with stunning, clean arts/fashion event design tropes, saw Signet a stunning campaign for boring products that turned heads and turned the tills. Their most successful campaign ever.
Client Marketing Manager: Angelina Mavrick / Matt Henry Related |
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