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Mazda: Desire
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The campaign ‘You get more in a Mazda’ is unashamedly proud to explore desire and triumphant happiness right through to jealousy and righteous anger in order to tell Kiwis about the many great reasons why they should want a Mazda.Directed by Derin Seale at FINCH, the campaign films will be supported by OOH, print, digital and social. The work will continue to launch other Mazda models over the coming years.
Says Terrianne Brown, general manager – marketing, Mazda New Zealand: “You get more in a Mazda is literally true. You get more features, better craftsmanship, design and a market-leading service plan. But it’s also emotionally compelling. We’ve had a lot of fun bringing honest emotions to life and charting a course different from the typical car ad.” Says Damon Stapleton, chef creative officer, The Monkeys Aotearoa: “Jealous glances from your neighbours, respect from your friends and the excitement you feel when you’re behind the wheel are all heightened and explored to get Mazda top of mind with Kiwis keen to make a smart choice and to justify that decision with their friends.” The brand platform is the first work to launch from The Monkeys Aotearoa after winning Mazda New Zealand in March 2023.
Client: Mazda Related |
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