Tymbark: Everything tells me that someone has fallen in love with me

DDB Warsaw has launched a new campaign for the Polish FMCG brand Tymbark (Maspex Group). At the core of the campaign is a fresh interpretation of Tymbark's iconic brand song, by four leading Polish artists. The songs are accompanied by new video clips created by artificial intelligence (AI). The campaign aims to shift perceptions of the brand from sentimental to modern by embracing new technologies. The song, ‘Everything tells me that someone has fallen in love with me’ by the band Skaldowie has been very popular in Poland since 1968. For many years, it has also been associated with the brand Tymbark, which been created a new version every year in cooperation with the most interesting Polish musicians. This year's campaign, however, is different from previous ones. Tymbark and DDB Warsaw have invited four of the most interesting representatives of the young generation of Polish artists: Monika Brodka, Igo Walaszek, Król, and Miuosh. Each of them created their own version of the song, and the individual style of the musicians has been reflected in films created by artificial intelligence (AI).