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AXA UK: Future You Will Thank You
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AXA UK reveals its new Masterbrand campaign, 'Future You will thank you', including media partnership with Channel 4. Developed by Fallon UK, part of Leo Burnett, the idea behind the campaign builds on the fact that insurance is something you get today for peace of mind, but really pays off in the future, if and when you need it: Future You will thank you. The campaign runs across AV, OOH and digital, complemented by a media partnership with Channel 4 led by Starcom, extending the brand platform and using Channel 4 talent George Clarke, Scarlette Douglas and Jason Fox. The hero 30-second film produced by Pulse, opens with the calming, recognisable voice of comedian Ivan Battaliero-Owen (Ogmios Zen), who states: “AXA Insurance… good choice”, as a man takes out an insurance policy with AXA UK. We see the ‘future’ version of the man applauding his decision. We then see several more ‘future’ versions thanking him. Each scenario relates back to AXA UK’s home, car, business and health insurance offerings. The film ends with the fun image of all the man’s future versions of himself that needed insurance, thanking him enthusiastically.
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