Etiqa Insurance Singapore: With you for the ride 40s.

From adulthood to career, parenting to retirement, life is a constant whirlwind of adventure best navigated with support. This is the premise of ‘With You for the Ride’, the newest brand campaign by Etiqa Insurance Singapore. The campaign was conceptualised and developed with ADA Malaysia, an integrated digital analytics and marketing agency. At the heart of the 360° campaign is the one-minute brand film, set against fluid camerawork, vibrant imagery and a beautiful script narrating the dizzying journeys of (Singaporean) life. Accompanied by an epic music score, the film crescendos to Etiqa’s role in our evolving goals and life stages, from our carefree 20s to our enlightened 50s and beyond. With a comprehensive presence across digital, social media, and out-of-home channels – including bus wraps, MRT stations, and movie theatres in Singapore – ‘With You for the Ride’ wonderfully showcases the effort Etiqa takes in humanising insurance through fresh perspectives, where stories of our dreams and aspirations take centre stage. On the products front, Etiqa Insurance Singapore offers diverse insurance plans, encompassing youth-oriented savings plans for financial growth, protection plans for adults seeking stability and security, and retirement-focused products for peace of mind in our golden years.