GrabUnlimited: Niel

GrabUnlimited is a subscription service of the food delivery app Grab that allows its users to order more at an affordable price. With their competitor matching their offer, GrabUnlimited came up with a better deal and wanted to announce it to the general public.
Agency: GIGIL

SOLUTION
GrabUnlimited hinged on the local insight ‘When you see someone every day, you’ll start to look like them,’ creating a humorous film to promote its newest offer.

RESULTS:
25% INCREASE IN SUBSCRIPTIONS

32 MILLION VIEWS
(ALMOST 2.5X BETTER THAN THE PREVIOUS CAMPAIGN)


2 MILLION ENGAGEMENTS
(ALMOST 7X BETTER THAN THE PREVIOUS CAMPAIGN)

TOOK 90% OF THE SHARE OF VOICE
(VS 10% FOR COMPETITOR)