Everyday English Academy: Matthew De Oliveira

In Latin America it is common for parents to give their children American names, either because they are fans of an actor or sports star, creating a rare transformation of American and Latin mix that often makes no sense for the identity of the person. That's why this powerful insight became the opportunity to create a campaign that through humor will generate awareness that if people carry with us something from the United States, we learn to speak like them to feel identified, as well as more educated.