RESPET: If your cat doesn't have good food it will look for it elsewhere.

RESPET is a brand specialized in producing 100% natural pet food. But it specifically conducted a campaign focusing on cats and their preferences in the absence of adequate natural food, rodents and its main victim, the fish in the home. Through a graphic and subtle humor, the brand expressed this reality to raise awareness in the owners of all those felines who are faithful friends and deserve the best.