Interactive ad: Clean Up The World: Think Before You Print

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Clean Up The World, an initiative of Clean Up Australia discovered that over 80% of all office paper printouts end up in the bin - a statistic the environmental organization found disturbing and wanted to act on. DDB Sydney decided to tackle this problem head on through the simple use of a downloadable desktop image that would act as a constant reminder for people to think before they print. The desktop image symbolises what it is you’re actually printing via a microsite that reaches people directly at the source of the problem – their computer.