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London Underground: Journey
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Pavilion Works and director Theo Rhys take a train ticket for a ride. Theo created a campaign to launch the brand-new Korean clothing brand, London Underground. London Underground has developed a clothing line in collaboration with TFL, aimed at the Korean market. The collection draws inspiration from various aspects of TFL, ranging from Oyster cards to fabric textures and colour schemes in the branding. London Underground came up with a top-line creative concept: following a train ticket on its journey. Director Theo Rhys wanted to place the viewer in the point of view of a ticket, taking the audience on an alternate journey, starting from home, onto the streets, and finally into the underground while intersecting vignettes of people showcasing the collection. This production was ambitious, given the challenges of filming with drones and shooting on the underground. Cree Brown, junior producer at Pavilion Works, took on her most significant project yet but managed to bring it all together working with the FVP drone pilot and the TLF to make sure the production was possible.
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