 |
Web Film
BLUNT: Engineering Joy
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
BLUNT has launched its first global brand work with an eye-catching and intricately choreographed film. The film was captured in just one-shot via drone, and stars award winning New Zealand dance company, Identity Dance Company. Produced with Reel Factory and directed by Dan Max, Grafton said it took ‘meticulous planning and collaboration from everyone involved to get it just right.’
In a unique twist, dynamic 15s edits in which the dancers come together to spell out the chance of rain specific to each viewer’s location, are currently being served across all markets. “We know that weather triggered ads generate spikes for us, so we love that we have been able to take this to a new level with in-ad personalisation,”In a unique twist, dynamic 15s edits in which the dancers come together to spell out the chance of rain specific to each viewer’s location, are currently being served across all markets. “We know that weather triggered ads generate spikes for us, so we love that we have been able to take this to a new level with in-ad personalisation,” says Cortis. Grafton added: “It’s a cool mix of science, tech and art from the creation through to the media execution with this ultra-personalised element. Much like a BLUNT”
Josh Cesan - Identity Dance Company |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
