Stagecoach, one of the leading UK public transport operators has launched a brand-new campaign looking to win over younger passengers, created by Leeds based agency, SUPERSONIC. … read moreDesigned to address the negative perceptions younger passengers have towards bus travel, which can often be seen as a compromise. Stagecoach wanted young people and their parents to see the bus as the smart choice – great value, easy and convenient. Basically, making jumping on the bus a no-brainer. SUPERSONIC agency’s big idea is ‘Bussed it, bossed it,’ launching with a tongue in cheek, can’t-get-it-out-of-your-head music video to hero the benefits the bus can offer versus other ways to get around.
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