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Top 6: September 6th 2023
Web Film
Stagecoach: Bussed it, Bossed ItTop 6: September 6th 2023
Stagecoach, one of the leading UK public transport operators has launched a brand-new campaign looking to win over younger passengers, created by Leeds based agency, SUPERSONIC. Designed to address the negative perceptions younger passengers have towards bus travel, which can often be seen as a compromise. Stagecoach wanted young people and their parents to see the bus as the smart choice – great value, easy and convenient. Basically, making jumping on the bus a no-brainer. SUPERSONIC agency’s big idea is ‘Bussed it, bossed it,’ launching with a tongue in cheek, can’t-get-it-out-of-your-head music video to hero the benefits the bus can offer versus other ways to get around.
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