Faber-Castell: Mandala for Adults

CONTEXT:

A few years ago, strange news spread around the world: Colored pencils were running out! However, it wasn't because of children; it was actually because adults had increased their usage in countries like the United States, Brazil, and New Zealand.

We are living in difficult times in Bolivia due to the aftermath of COVID-19, an unstable economy, a lack of job opportunities, civic strikes, and more, all of which contribute to an abundance of stress.
So, why don’t we encourage adults to participate in recreational activities by inviting them to color as well?

We have created the first Mandala for Adults coloring book in Bolivia, featuring 6 illustrated situations that connect with their day-to-day lives in an ironic and fun way.