Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Solabox: Razor


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
SOLARBOX, a French photovoltaic panel provider, joins forces with creative agency FRED & FARID Los Angeles to launch their TV campaign, “Put the Sun to work”. The notorious french King Louis XIV liked to be referred to as the Sun King. Every French person learns this in school and is familiar with that fact. In the "Put the sun to work" campaign, the agency used the image of the Sun King generating electricity by pedaling a dynamo bike. This serves as a metaphor for the sun producing electricity for the entire family through solar panels on the roof. These 4 TVC, conceived by FRED & FARID Los Angeles and cinematically brought to life by director Rémy Cayuela and Mozzo production, spotlights the sun's everyday significance: from a teenager listening to music, a father’s routine task of vacuuming, a woman's afternoon of lawn mowing, to a man’s morning shave. The narrative underscores a simple truth: The sun, erstwhile emblem of a mighty king, is today's sustainable power source for the masses.
Credits Other credits

Agency

Agency Supervisor: Jules Chaffiotte

Head of Production: Jules Minvielle, Benjamin Bergé

Producer: Christophe Dachy

Producers: Tania Demayo, Lucie Le Squeren

Service Production: All In Films - Julien Floutard

Casting Director: Amélie Lagrange

Stylist: Sonia Philouze

Art Director: Aurélia Garay

Makeup Artist: Morgane Maingueneau

Editor: Edward Line

Colorist: Andrew Francis

Music Composer: Philippe Bozec

Post-production: Sixtine

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news