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Green Gobbler: Soap Scum
Green Gobbler is launching its first-ever national brand campaign. The drain clog remover category is large and growing, and is primarily dominated by two brands: Drano and Liquid-Plumr. Green Gobbler is currently the fastest growing brand in brick and mortar retail and aspires to upend this duopoly. In its first work from new creative agency partner Hanson Dodge, the focus is on its greatest asset: its brand name. The platform is “Let the Gobbler Get It” and it stars your friendly, neighborhood problem gobbler – the Green Gobbler, a powerful "home nuisance negator" who knows his stuff and gets the job done, no matter how nasty. Advertising debuts this month and will be backed by a multi-million dollar, multi-media effort spanning CTV, social media, display, podcasts and more.
CLIENT: PurposeBuilt Brands/Green Gobbler |
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