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Imagine watching your favorite sports team pull off a last-minute play that wins the game. What’s the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across. Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative agency of record, Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. The campaign taps into the power of hand expressions, capturing the range of emotions players feel when they visit a Topgolf venue. It expands the details, from the anticipation felt with each crack of the knuckles to finger waggles between players after particularly good shots.
Credits
Other credits
Agnecy
Founding Partner / Global CCO: Mike Byrne
Managing Partner, Head of Design: Kevin Lyons
Design Director: Luca Bernardino
Designer: Keller Grimmer
Head of Production: Erika Madison
Executive Producer: Chad Utsch
Director of Music Production: Ben Dorenfeld
Head of Business Affairs: Julia Clark
Project Director: Kathleen Owen
Managing Partner, Co-Head of Account Management: Damien Reid
Account Director: Emily Dondero
Account Supervisor: Hana Trattner
Production Company
Owner / Executive Producer: Matthew Fone
Executive Producer: Matthew Clyde
Producer: Jay Wintringer
Production Supervisor: Scott Passey
Stylist: Jenny Haapala
Production Design: Alessandra Cadman
Editorial Company: Work Editorial, New York
Editor: Biff Butler
Assistant Editor: Chris Wronka
Founding Partner: Jane Dilworth
Managing Director: Erica Thompson
Executive Producer: Alejandra Alarcon
Head of Production: Chris Delarenal
Producer: Andrea Cantor
Post Company: The Mill, London
VFX Shoot Supervisor: Jessica Groom
Head of Production / Executive Producer: Louise Unwin
Senior VFX Producer(s): Saskia Delius & Polly Roberts
Production Assistant: Sam Ashby
2D Lead Artist: Adrian Monroy Diaz, Peter Hodsman
3D Lead Artist: Kiril Mirkov, Mike Little, Laurent Giaume
2D Artist: Mithun Jacob Alex, Giacomo Verri, Marko Perendija
3D Artist: Jean Grandgirard, Jack Enever, Elia Goettlicher, Clementine Supiot, Luke Dadley,
Paolo Ceresa, Thomas Craig
Animation Director: David Bryan
Finish Artist: Lora Nikolaeva
Colorist: Peter Oppersdorff & Katie Dymmock
Executive Producer, Color: Saskia Delius
Resource Manager: Jemma Beaumont
Color Assist: Rory Leighton, Caitlin Donaldson, Henry White & Kennedy Dawson
Audio Post: Heard City, New York
Music Supervision: Ricall Music
Song: “Fun” by Kaskade, Brohug, & Mr. Tape feat. Madge
VO Talent: Hally Leadbetter
