Vorboss: London, Without Limits, 3

For three years, internet service provider Vorboss was quietly transforming London’s infrastructure by installing state-of the-art fibre optic cables under the streets of London. Vorboss entered the B2B telecoms space delivering customers at least 10 Gbps, a speed that starts where most other ISPs top out. The omnichannel launch campaign ‘London, without Limits’ was developed with a high ambition – to carve out Vorboss’ challenger position in the telecoms space. The complexity, urgency and importance of the Vorboss campaign launch demanded a creative production partner with extensive expertise in delivering multiple assets for multi-platform campaigns. Vorboss and their creative agency, San Francisco-based West Venture Studio, tapped LEAP to activate their campaign. ‘London, without Limits’ played out across DOOH screens and surfaces across key London (zone one and two) transport hubs, featured as a series of ads in national newspaper and specialist magazine publications, popped up as site-specific decals, on commercial vehicle livery for the Vorboss fleet of installation and staff welfare vans as well as on taxicab ad spaces. It also targeted B2B decision makers via tens of thousands of direct mail inserts and envelopes. With each specialist production requirement within the group’s capabilities, LEAP could control every area of this fully integrated campaign. The expertise of LEAP’s digital department was essential to animate and deliver the DOOH assets, precisely matching the technical specs of screens in old and new tube stations, allowing the ads to appear to be in continuous movement. Coinciding with each transport station domination, LEAP’s print production teams produced location-focused direct mail collateral from their in-house Woolwich printworks.