Outdoor ad: Save the Children Australia: Lessons in Leadership from a Spinster in a Brown Cardigan

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Save the Children – the world’s largest child’s rights organisation – wanted to raise their profile among Australia’s opinion leaders and corporates. So M&C Saatchi Melbourne researched, wrote and published the story of one of the greatest leaders most people have never heard of – Save the Children’s founder, Eglantyne Jebb. Written in the guise of a management motivational book, this 96 age volume is now being used as an introductory tool to motivate their target audience.