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Top 6: September 13th 2023
OBJECTIVE: In August 25, 2023, the Philippines was set to host the FIBA World Cup. SMART the official sponsor of the FIBA World Cup wanted to promote the world's biggest basketball
… read moregames in the biggest way.
IDEA: Convert the biggest round sculpture in the Philippines, the 10-storey high, 450-ton MOA Globe into a giant basketball by adding an equally colossal ring and net around it. The monument became a basketball fan’s spectacle.
RESULTS:
13M views
716.17k engagements
35.5K shares
₱31,620,768.64 Earned Media Values
read less...Video courtesy SM Mall of Asia Official Facebook Page
GIGIL Social Team
Kaitlyn Gosiaco
Fritz Dalawmpu
Client: SMART
Francis Flores (Head – Consumer Wireless Individual)
Lloyd Manaloto (FVP – Corporate Brand)
Edward Martinez (AVP – Corporate Brand)
Lorenzo Torres (Brand Equity Manager)
Mei Orcena (Media Manager)
Kaye Evangelista (Media Junior Manager)
Jane Angeles (AVP, Media Hub)
Mon Samarista (Dept Head/VP, Marketing Services Operations)
Jude Turcuato (FVP – Sports)
Paolo Zulaybar (Creative Design Manager)
Kristoffer Calubad (Creative Design Motion Artist)
METROPOLIS
Andre Abad (General Manager)
Mark Ibardaloza (Senior OOH Manager)
UPRISING
John Andes (CMO)
Onet Diño (COO)
