Top 6: September 13th 2023
Outdoor
SMART x FIBA World Cup 2023: Smart x FIBA World Cup 2023 'Ball'Top 6: September 13th 2023
OBJECTIVE: In August 25, 2023, the Philippines was set to host the FIBA World Cup. SMART the official sponsor of the FIBA World Cup wanted to promote the world's biggest basketball games in the biggest way.
IDEA: Convert the biggest round sculpture in the Philippines, the 10-storey high, 450-ton MOA Globe into a giant basketball by adding an equally colossal ring and net around it. The monument became a basketball fan’s spectacle. RESULTS: 13M views 716.17k engagements 35.5K shares ₱31,620,768.64 Earned Media Values
Video courtesy SM Mall of Asia Official Facebook Page |
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