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Top 6: September 13th 2023
Outdoor

SMART x FIBA World Cup 2023: Smart x FIBA World Cup 2023 'Ball'

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Top 6: September 13th 2023
OBJECTIVE: In August 25, 2023, the Philippines was set to host the FIBA World Cup. SMART the official sponsor of the FIBA World Cup wanted to promote the world's biggest basketball games in the biggest way.
IDEA: Convert the biggest round sculpture in the Philippines, the 10-storey high, 450-ton MOA Globe into a giant basketball by adding an equally colossal ring and net around it. The monument became a basketball fan’s spectacle.


RESULTS:
13M views
716.17k engagements
35.5K shares
₱31,620,768.64 Earned Media Values
Credits Other credits

Video courtesy SM Mall of Asia Official Facebook Page



GIGIL Social Team

Kaitlyn Gosiaco

Fritz Dalawmpu



Client: SMART

Francis Flores (Head – Consumer Wireless Individual)

Lloyd Manaloto (FVP – Corporate Brand)

Edward Martinez (AVP – Corporate Brand)

Lorenzo Torres (Brand Equity Manager)

Mei Orcena (Media Manager)

Kaye Evangelista (Media Junior Manager)

Jane Angeles (AVP, Media Hub)

Mon Samarista (Dept Head/VP, Marketing Services Operations)

Jude Turcuato (FVP – Sports)

Paolo Zulaybar (Creative Design Manager)

Kristoffer Calubad (Creative Design Motion Artist)



METROPOLIS

Andre Abad (General Manager)

Mark Ibardaloza (Senior OOH Manager)



UPRISING

John Andes (CMO)

Onet Diño (COO)

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