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Telstra: This is Footy Country
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Building on over two decades of partnership with both NRL and AFL, Telstra’s new creative platform, ‘This is Footy Country’ aims to shine a light on Telstra’s commitment to regional Australia by celebrating and acknowledging country footy and the deep relationship between local footy clubs and their communities. The integrated campaign leverages Telstra’s sponsorships with community initiatives across both codes and creative assets through broadcast and in-stadium signage, as well as in Telstra’s own retail environment. The creative has been developed in partnership with The Monkeys, part of Accenture Song, and shows a team that gets stranded before a game, and the club president quickly pulls together a crew of last-minute replacements. Through its distinct visuals, the campaign heroes the many players, supporters, fans and volunteers that all make such a valuable contribution to the club. The campaign will run through the footy finals season until October 1, across TV, online and out of home, including billboards and Stadiums.
Client: Telstra Related |
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