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To celebrate the start of the football season, PepsiCo's Frito-Lay and Beverages brands are helping fans imagine a world where their favorite players come out of retirement with the debut of its 2023 NFL Kickoff campaign, "Unretirement." The star-studded TV commercial brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and Josh Allen – PepsiCo's newest athlete – together to spotlight the joy of watching football when delicious Frito-Lay snacks and PepsiCo beverages are served. After the first bite and sip, they instantly find themselves back out on the field to get one last taste of NFL glory … but things don't quite go according to plan.
Credits
Other credits
Frito-Lay
Brett O’Brien, Chief Marketing Officer
Tina Mahal, Marketing Senior Vice President
James Wade, Marketing Senior Director
Kyle Ahrendsen, Marketing Senior Manager
Spencer Bryson, Marketing Manager
Echo Li, Marketing Insights Manager
Lindsey Smith, External Communications Manager
Dan Cohen, External Communications Senior Director
Natalie Stormer, Legal Associate Specialist
Jeanette Zimmer, Legal Senior Director
Marie Tsang, Media Manager
PepsiCo Beverages North America
Greg Lyons, Chief Marketing Officer
Stacy Taffet, Marketing Senior Vice President
Greg Herman, Marketing Senior Director
Amanda Mendel Zamore, Marketing Director
Lizzy Hlad, Marketing Associate Manager
Emily Tobias, Media Marketing Senior Manager
Caitlin Winsor, Media Marketing Director
Melissa Duhaime, Sports Marketing Director
Sophia Omuemu, Sports Marketing Manager
Nora Quartaro, External Communications Senior Director
Kristen Mueller, External Communications Senior Director
Ali Meade, External Communications Director
Taylor Heath, External Communications Associate Manager
Mireya Iglesias-Ayala, Marketing Senior Analyst
Michael Lazar, eComm Marketing Lead
David Wexler, Legal Senior Director
Carolyn Fazzinga, Legal Senior Assistant
Jill Bilotta, Legal Assistant
Kelly Lasaponara, Sr. Legal Specialist
Gary White, Consumer Relations Associate Manager
D3
Chris Bellinger, VP Creative & Digital PepsiCo
Rich Rodriguez, Sr. Marketing Director
Madelyn Bane, Account Supervisor
James Clarke, Sr. Director, Digital & Social
Ruchie Singh, Social Media Director
Lauren Kozar, Associate Social Director
Ketchum
Vice President, Manuela Gould
Managing Account Supervisor, Natalie Houck-Meloni
Account Supervisor, Kelsey Kolisek
Senior Account Executive, Katharine Morey
Assistant Account Executive, Javen Joerger
Assistant Account Executive, Eden McColl
Genesco
Laura Sipes, Sports Marketing VP
Katelyn Krommenhoek, Sports Marketing Analyst
Direct Focus, Inc
Barry Rosen, CEO & Founder
OMD
Zach Garbiso, Senior Director Integrated Planning
Valentina Cooper, Manager Integrated Planning
Blaine Thompson, Associate Director Optimum Sports
Superprime
Managing Director / EP, Rebecca Skinner
Managing Director/Head of Sales, Michelle Ross
Executive Producer, Kate Leahy
Head of Production / EP, Matt Sanders
Producer, William Green
The Den
Editor, Christian Jordan
Jr. Editor, Jake Swartz
Sr. Cutting Assistant, Nic Watkins
Sr. Executive Producer, Jennifer Mersis
Head of Production, Kristina Thoegersen
Senior Producer, Jessica Davis
The Mill
Executive Creative Director, Matt Fuller
Managing Director / EP, Anastasia Von Rahl
Sr. Post Producer, Mari Suarez
BLR Producer, Noan John Vinod
Associate Producer, Abby Siegel
Shoot Supervisor, John Leonti
2D Lead Artist, Lane Jolly
3D Lead Artist, Zsolt Krajcsik
Matte Painting, Bill Lu
Colorist, Paul Yacono
Senior Color Producer, Denise Brown
Audio: JSM
Chief Creative Officer, Joel Simon
Executive Producer, Jeff Fiorello
Senior Producer, Norm Felker
Senior Producer, Andrew Manning
Producer, Sharon Cha
Mixer, Bryan Gold
