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UK Finance: Reach Out
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UK Finance, the collective voice for the banking and finance industry, has today unveiled a new TV spot and other activity as part of its £5 million “Reach Out” campaign, which aims to raise awareness of the support available from mortgage lenders for those customers who are concerned about higher monthly repayment costs. The rapid response, multichannel push was developed in partnership with M&C Saatchi London, which UK Finance appointed in July. The push encourages people to “Reach Out” to their lender, underlining a simple and positive message. The 30-second TV spot, directed by Mr Yankey at Armoury London, harnesses a memorable audio signature: a newly recorded version of the famous Four Tops track “Reach Out (I’ll Be There)”. The film features a lead singer and backing singers popping up in situations where people are worried about their mortgage costs, and singing their encouragement to “Reach Out” to their lender, who is ready to help.
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