Google app: Bird

Google has launched a new paid campaign across the UK, France and Germany to showcase the multiple ways to search with the Google app. The campaign has been developed by Stink Studios, Google Creative Lab and Google Brand Studio (EMEA). The Google app helps people to discover the world in a more spontaneous and surprising way, by allowing them to search what they see and hear around them, using visual and music recognition technology. The campaign highlights the everyday moments where the app comes into its own, from identifying must-have items while you’re out and about, to finding a song that’s on the tip of your tongue. Each campaign film sees people encountering a scenario where the Google app is the perfect solution to an everyday problem. The campaign includes 24 films directed by Ben Whitehouse with Stink Films. The campaign features local search insights, shopping behaviours, cultural trends and different contextual executions that have been created to address a range of audiences. The films will appear on YouTube and all leading social media platforms.