Carhartt: History In The Making

Since 1889, Carhartt has worked tirelessly to innovate durable gear for generations of hardworking people who 'get the job done.' Behind every triple stitch and every patch, the bare hands and know-how of the nation's hardest workers have conquered new frontiers, connected continents and accomplished countless milestones generation after generation. To celebrate those milestones, and the new ones to come, Carhartt is launching a new brand campaign that celebrates 135 years of hard work, while inspiring the next generation to make their own history. 'History In The Making' encourages hardworking people to write their own history and leave a meaningful legacy. The :60 spot pays homage to the legacies built in Carhartt gear over the years, while underscoring the company’s pursuit of helping people forge their legacy as the world evolves. 'History In The Making,' directed by Kiku Ohe, encourages hardworking people to write their own history and leave a meaningful legacy. The :30 spot – which follows traditional and next frontier occupations including turbine operators, deck hands, construction workers, ranchers and urban farmers – pays homage to the legacies built in Carhartt gear over the years, while underscoring the company's pursuit of helping people forge their legacy as the world evolves. Using juxtaposed historic-sounding audio and modern video to incorporate the old with the new, the multi-channel campaign intertwines the heritage, history and enduring value of Carhartt with the hardworking people who make history every day.