TV ad: Riot Games: LolcitoX100pre

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Ten years after Riot Games launched League of Legends in Latin America, the company is unveiling ‘LolcitoX100pre’, to recognise a decade of devotion from fans. Created in partnership with Wunderman Thompson Mexico, the activation seeks to unify the passion of more than two million Latin American players. ‘LolcitoX100pre’ is the battle cry of this celebration that recognises the impact League of Legends has had on the region, unifying the entire area from Mexico to Patagonia, creating a common nation of players known as ‘Loleros’. ‘LolcitoX100pre’ was designed to ignite the community’s pride through a series of actions, experiences and online and offline content that will be unveiled throughout September across Mexico, Peru, Colombia, Chile, and Argentina.