Hyundai Kona: Welcome Back to the Commute

Hyundai is launching its new advertising campaign for the 2024 Kona and Kona EV during the football kickoff game on Thursday, Sept. 7 airing on NBC and Peacock. More and more companies in the United States are mandating team members to come back to in-office work which means many drivers are returning to a regular commute – whether they like it or not. With the launch of a 60-second spot titled “Welcome Back to the Commute” Hyundai wants to welcome these consumers back on the road with the all-new Kona and Kona EV. The advertisement highlights the available class-leading safety and intuitive technology features in the vehicles that can help alleviate the stress of the commute, including easy-to-use navigation, BlueLink+, unlocking the car with your phone using Digital Key 2, and Remote Smart Parking Assist. The Kona marketing campaign was developed in collaboration with Hyundai’s advertising agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.