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State Farm: Mantra
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With the start of the 2023-24 NFL season, State Farm is debuting its new football campaign. The new campaign, created by TMA (The Marketing Arm), features Jake from State Farm in a series of humorous spots interacting with Patrick Mahomes, Coach Andy Reid and Travis Kelce. The spots show how State Farm helps score an affordable price when you bundle home and auto insurance with the Personal Price Plan. The first two new commercials in the campaign, 'Combo Meal' and 'Mantra', will debut during the 2023 NFL season opening game between the Kansas City Chiefs and the Detroit Lions. In Combo Meal, Jake from State Farm and Patrick Mahomes demonstrate to Coach Andy Reid how bundling home and auto insurance works just like a fast food combo meal, but Coach Reid might be more interested in the food than the lesson. In Mantra, Patrick Mahomes and Jake from State Farm team up to reveal that “bundling home and auto” is the new locker room Mantra that will kick off their triumphant season.
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