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Indian tech giant, Infosys, has been a key technology partner for professional tennis for decades. But their products and services are still relatively unknown in the American sports arena. With newly signed brand ambassador, Rafael Nadal, we created a technological spectacle in the middle of Times Square during the biggest tennis event in the United States, the US Open.
Agency: AKSQ, San Francisco
The creative featured a 50ft tall Nadal training in a simulated environment; a metaphor for the power of the products and services from big data to cloud computing to AI that give Infosys’s clients the competitive edge no matter what challenges they face.
A combination of traditional production techniques and proprietary AI facial image reconstruction helped create seamless evolutions of Rafa as he took on different elements one after another.
Credits
Other credits
AKQA
Tim Mcdonell - Executive Creative Director
Emlyn Allen - Creative Director
Bryan Dempler - Creative Director
Jan Barcikowski - Content Director
Heather Harlow - Executive Producer
Molly Hayes - Senior Integrated Producer
Celia Paysan - Senior Art Director
Carol Benito - Associate Art Director
Ted Masterson - Associate Copywriter
Mithra Harivandi - Program Manager
Alex Clewell - Senior Project Manager
Ryan Jones - Associate Motion Design Director
Cody Rubino - Senior Motion Designer
Caleb Kramer - Strategy Director
Mark Hurley - Senior Client Director
Lewis Gilbert - Client Director
Live Action & Post Production
Production: Mill+
Director: Nic Yiallouris
Executive Creative Director: Gavin Wellsman
Senior Executive Producer: Mandy Harris
Head of Live Action Production: Emi Loefgren
Line Producer: Laura Morris
Senior VFX Producer: Catherine M. Fischer
Shoot Supervisor & Creative Director: Mario Stipinovich
2D Lead: Julien Aucourtier, Yoon Bae, Liz Yang
3D Lead: Lauren Shields & Emily Meger
Editor: Ryan McKenna
2D Team: Antoine Douadi, David Piombino, Anthony Jones, Phillip Massimino, Richard Aponte, Jaymin Han, Vi Nguyen, Betty Cameron, Udaykiran Chowdary, Rajesh Kaushik, Aditi Khosla, Varshini Naveen Kumar, Jiin You, Giacomo Verri
3D Team: Arsen Arzumanyan, Daniel Moreno, Jeffrey Lopez, Joon Ho Bang, Ryan Harper, Nick Carvalho, Amit Patil, Pintoo Kumar, Ravikanth Raju, Harsh Chaturvedi, Kalpesh Bhikhabhai Patel, Naveen Srinivasan
Edit Assist: Joseph Zappulla
Designer: Roger Hom, Amy Staropoli
Colourist: Ashley Woods
Associate Producer: Claire Stiefel, Umesh Chand
Production Coordinator: Juli Wight
Kinetic (Media)
Albert Jones - Chief Investment Director
Allyssa Schoonover - Associate Director, Client Service
Sabrina Wood - Account Executive
DOOH.com
Andrew Newman - CEO and Co-founder
Steven Dennison - Creative Business Director
Thomas Stimson - Production Director
Will Bentley - Senior Creative Producer
