Direct Marketing
GCASH: QueeR MarketThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Most queer people still have trouble getting jobs and earning a fair wage. In fact, only 17% of businesses and companies in the Philippines have rules and regulations that are actually inclusive.
But when they open their own businesses, they don't get enough support either. You know it's Pride month when everywhere you look, you'd find a rainbow, pride shirt, colorful flag, or a unicorn. Suddenly, everyone looks supportive. Agency: Publicis Jimenez Basic If the LGBTQIA+ received a peso for every Pride merch they saw - it would be a great help. So why don’t we help make it happen? IDEA During the biggest Pride March in Southeast Asia, GCash helped turn colorful symbols into meaningful action. Introducing GCash The QueeR Market A campaign all kinds of rainbow merch - like tshirts, hats, stickers, fans, totes, and more were transformed into LGBTQIA+-owned restos, barbershops, spas, food stalls, and more. EXECUTION GCash designed numerous merch and paraphernalia with a scannable code. Once scanned, it will lead you to the QueeR Market site, where you can discover, search for, and buy from and support LGBTQIA+-owned brands, services, and businesses. The brand then gave away these items for FREE during the Pride March. Literally turning thousands of rainbow merch into tangible profit and exposure - that in turn helped in creating more jobs, opportunities, and money for the LGBTQIA+. From pride merch to a pride market. Everyone from every color of the rainbow loved the idea. 19.4M+ TOTAL REACH 2M MEDIA IMPRESSIONS 1,428++ TOTAL UNIQUE SITE VISITS IN 15 DAYS <500K+ SPENT on PRODUCTION 10%^ INQUIRIES REGARDING GCASH FROM BUSINESS OWNERS So when you see a rainbow, don’t just wish on it. Scan it. With the Queer Market, it could mean business for the LGBTQIA+.
Client: GCash |
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