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The Brick: Bedroom
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In the province of Quebec, Canada, most residential leases come to an end at the same time of year. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as "Moving Day". Many advertisers run promotions before "Moving Day" but The Brick-the largest furniture retailer in the country-saw an opportunity to run
ads after the big day. Agency: FKA
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