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KFC reminds us that lunch shouldn't be a crime in a new campaign by Bananas ad agency and director, Bruno Bossi in collaboration with Wunderman Thompson Bangkok. KFC is … read morereclaiming lunch breaks in Thailand with a new campaign titled, "Lunch shouldn't be a crime" for their latest value offering starting at 99 Baht. The campaign introduces an A-Team inspired KFC Lunch Rescue squad that's quick on the scene to stop people from sacrificing their lunch hour with mediocre lunch options easily available to them at local Seven Elevens and street food vendors scattered across Thailand.
“There is no time anymore to think of food the way we used to”, says Sakechai Choomuenwai, General Manager of Yum Restaurants, Thailand, “many of us are too busy to take the time to decide what we want to eat, so we grab the easy go-to without even considering taste just to keep us going and that really is a crime”.
KFC CCO, Suhayl Limbada adds, “That’s why we’re on a mission to rescue Thai people’s sacred lunch hour with a deal that doesn’t just make sense for their pockets but their taste buds too”.
The campaign conceptualised by Bananas, a new independent ad agency with roots in Johannesburg, South Africa, and hilariously brought to life by Carbon Films’ director Bruno Bossi through TaProd, with music and sound design by Howard Audio has caused quite a significant stir on Thai television and online. With over 30 million views and 300 million impressions, it continues to cement KFC’s position as the leading fast-food brand in Thailand.
read less...Brand: KFC
Campaign: “LUNCH SHOULDN’T BE A CRIME”
Primary Agency: Bananas (South Africa)
Executive Creative Director: Safaraaz Sindhi
Copywriter: Safaraaz Sindhi, Bruno Bossi
Art Director: Pedro Fin
Account Management: Safaraaz Sindhi
Secondary Agency: Wunderman Thompson (Thailand)
Chief Creative Officer: Park Wannasiri
Group Creative Director: Natkanate Reungrujmethakul
Copywriter: Vachira Pashekrepapon
Art Director: Jiratchaya Thongprasert
Account Management: Naruporn Rungruangchotikul, Ravirath Ronnachiawarot, Suchada Puttarukit, Pimkamon Thanapithipat
Production Service Company: Ta Production
Director: Bruno Bossi
Executive Producer: Louis Ditapichai / Bodin Bunnag
Line Producer: Aey Anaman
DP: Park Piriyapakdeekul
Editor: Pattara Tantilipikara
Post Production: BigFoot Post
Colourist: Zairi Mohd
Online Artist: Liong Chow Yoon
Post Producer: Woott Wimalee
Sound Design and Music: Howard Audio
Sound Engineer: Adam Howard
Final Mix: Sound Space Studio Bangkok
Client: Yum KFC
Chief Marketing Officer: Suhayl Limbada
Branded Retail Lead: Vonne Lombard
Head Of Brand: Patra Patrasuwan
Senior Brand Manager: Morakot Nirannoot
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