Mais que Auga: Darker promotion

Máis que Auga is a Spanish gym chain and wanted to promote Black Friday with a very aggressive offer. To capture attention we created 3 creatives that showed different images of natural disasters that simulated a live news broadcast to capture attention with the message "we're making it very black for you with a promotion that sweeps". The results were very fruitful for the brand, gaining hundreds of new gym members.