Financial Advice: Money Is A Thing :60 Seconds

Canadians look at wealth differently than in the past. The focus used to be to save for retirement, today it is the means to live the life you want with a balance between wealth and wellness. The spot visually tells the story of a young couple and their journey with work, success, life, the upside, and challenges of their relationship with money. As they mature, the VO speaks to this disconnect in what they want from their money, vs the life they want. Edward Jones can work to get them there.
Agency: Mass Minority