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Top 6: September 27th 2023
Interactive
Coca-Cola: Coca Cola Y3000Top 6: September 27th 2023
Coca-Cola has launched Coca-Cola Y3000 Zero Sugar, a new limited-edition flavour and AI-powered experience from Coca-Cola Creations. The global campaign was developed by Forpeople London + Amsterdam, Virtue (the agency powered by VICE), WPP Open X/Ogilvy and EssenceMediacom. The unique Creation unlocks a shared experience of Real Magic, offering fans a refreshing taste and a glimpse of what the future could look like through Coca-Cola's new AI-powered experience. By scanning the Coca-Cola Y3000 can, fans will be taken to the Creations Hub where they can use the customized Y3000 AI lens to imagine what the world could look like in the future.
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