Print ad: Cycle Kids: White House

View hi-res

Top 6: October 4th 2023

A BIKE CAN TAKE YOU ANYWHERE
CYCLE Kids puts children on a path to success by providing access to critical bike programs

Background:
CYCLE Kids is a non-profit organization committed to working with schools to ensure the basic rights of children to a physically and emotionally healthy start in life. By teaching kids how to ride a bike, they have had a powerful, proven impact on children and communities.

Idea:
A brighter future begins on two wheels. By learning how to ride a bike at a young age, kids not only learn important skills, but they also learn confidence that can last a lifetime. This print campaign brings that idea to life by featuring children in their aspirational future careers. Shot by legendary photographer Mark Seliger, this campaign shows how learning how to ride a bike can lead to a life of space exploration, late night fame, or national leadership. As part of a fundraising campaign to bring important cycling programs to all 30 schools in Brooklyn’s School District 20 this fall, the campaign was featured in prominent media placements across the city, including in Times Square.