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“We’re different from the other big banks,” a BMO banker tells passersby from behind his desk on an airport luggage carousel in a new campaign from the bank and its agencies, FCB Canada and UM.
The lighthearted “Say Hello to BMO” campaign proudly announces the bank’s arrival in California and Colorado following its acquisition of Bank of the West in February.
The campaign showcases BMO’s friendly, human approach to helping customers get ahead financially—all while pointing out how it’s different from the other big U.S. banks.
Credits
Other credits
Agency: FCB Canada
Broadcast Producer: Anne Marie Martignago
EVP, General Manager: Tracy Little
VP, Client Service Lead: Erin Howes
Group Account Director: Ali Gayowski
Account Executive: Sophia R’Bibo
Chief Strategy Officer: Shelley Brown
Strategy Director: Mary Koerner
Campaign: Say Hello to BMO
Client: BMO
Chief Marketing Officer & Head, Social Impact: Catherine Roche
Head, Brand, Enterprise Social and Content: Jennifer Carli
VP, Managing Director, Brand: Michael Sanders
Senior Manager, U.S. Brand & Sponsorship Advertising: Geoff Hutchinson
Post Production House: 456 Studios
Colourists: Conor Fisher
Post Production House: Fort Yok
Post Producer: Pallavi Joshi-Firby
VFX Artist: Andrew Rolfe
Editorial: Saints
Producer: Emily Mckay
Editor: Brian Williams
Assistant: Corrine Grans-Wood
Music: OSO
Music Director: Daenen Bramberger
Producer OSO: Lauren Dobbie
Media Agency: UM
EVP Client Business Partner: Kate Mateer
VP Client Business Partner: Ryan Hunter
Senior Director, Connection Planning: Katey Gault
Associate Director, Planning: Lauren Klehammer
Social Associate Director: Arturo Valenzuela
Social Account Manager: Cristian Garrido Niloo Sanie
Social Campaign Manager: Sami Le
Social Campaign Manager: Gabrielle Lowe
Associate Director, Addressable Strategy: Darcy Selke
Associate, Addressable Strategy: Nature Kim
Senior Director, Integrated Investments: Boris Pancevic
Director, Integrated Investments: Nancy Asselin
Associate Director, OOH: Chett Foltyn
Senior Account Executive, OOH: Arina Durmic
Assistant Account Executive, OOH: Noelia Perez
SVP, Local Integrated Investment: Lora Mashione
Director, Local Integrated Investment: Matt Ostrowski
Associate, Local Integrated Investment: Debbie Dehnke
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