Outdoor ad: Anytime Fitness: The Lone Ranger

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Based on the insight that there are twice as many people who feel they don’t belong in the gym as people who do, Find Your Fit introduces the whole wonderful gamut of people who visit an Anytime Fitness gym in 24 hours. Positioning Anytime Fitness as Australia’s most welcoming gym network, the campaign films and outdoor make heroes of all gym goers, whoever they are.

Category Entertainment & leisure
Client Anytime Fitness
Agency The Hallway
Country Australia
Uploaded 15 September, 2023

Credits

Chief Marketing Officer
Caitlin Bancroft
National Marketing Manager
Andrew Pahoff
Chief Creative Officer
Simon Lee
Creative Director
Jessica Thomson
Creative Director
Dan Saunders
Design Director
Genevieve Read
Production company
The Pool collective
Photographer
Chris Ireland
General Manager
Chris Murphy
Head of Strategy
Graham Sweet
Chief Executive Officer
Jules Hall
Chief Executive Officer
Nicole Noye
Photography Producer
Hannah Paskal
Senior Integrated Producer
Gabe Hammond
Account manager
Joey Corcoran
Senior Account Director
Amelia Bryant
Senior Integrated Producer
Michael Wilson

Other credits

Brand manager: Alex Pierotti

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